Discover how mass marketing techniques have become the "hidden curriculum" shaping what children learn with this thought-provoking 21-page educational analysis by Stephen West.
 
This comprehensive resource examines the intersection of entertainment, marketing, and education, using wrestling's cultural phenomenon as a case study to reveal how the same persuasion techniques that once filled arenas now influence classroom dynamics and student values.
 
The presentation provides educators with practical insights into recognizing these powerful forces at work, including the psychology behind persuasion (63% higher retention through storytelling, 12-16 repetitions needed for message impact), ethical considerations of educational marketing, and actionable strategies for harnessing engagement techniques while maintaining educational integrity.
 
Complete with case studies of successful educational movements like Khan Academy and Schoolhouse Rock, implementation guidelines for creating memorable learning experiences, and media literacy frameworks to help students critically evaluate persuasive content, this resource equips educators to reclaim marketing techniques for authentic learning rather than commercial manipulation.