Let's start with a reality check. International and private schools today are operating in an intensely competitive landscape. The days when a good reputation and word-of-mouth were sufficient to sustain enrolment are largely behind us.
 
What's particularly striking is that over seventy percent of initial student interactions now begin online. Think about that for a moment. Before a prospective family ever sets foot on your campus, before they meet your teachers or observe your students, they're forming impressions about your school through digital channels. This means your digital presence isn't just a nice-to-have addition to your marketing efforts. It's essential for survival and growth.
 
Your digital brand needs to raise awareness, yes, but more importantly, it needs to communicate what makes your school unique and valuable.